Written communications that hit home

Good writing isn't just about being grammatically correct: it's about giving shape, direction and enthusiasm to your communication and making the recipient feel that they want to respond positively to your specific request or suggestion.

And in a world of instant communication, the written word gives you the opportunity to do what the telephone can't: to decide precisely what you want to say and how you want to say it before presenting that information to your networking target. That preparatory time is invaluable, yet many people dash off letters and emails without sufficient thought as to the content or presentation: no surprise then that so many letters and CVs get 'binned' and so many emails get deleted without being read.

This full day workshop helps you improve your written communication and get the best from your follow up and covering letters, new business emails/letters and requests for information interviews. It also provides a template for delivering an effective 'creative brief': if your role is to manage or commission others who have responsibility for the content of your brochures, mailings and annual reports, an understanding of their craft can do a huge amount to smooth communications, keep costs under control and improve the chance of getting it right first time.

There is ample opportunity to review and critique examples of each type of written communication, to try out new ideas and structures in a safe, supportive environment, and to discuss specific issues attendees may want to raise in connection with their own written materials.

The course leader brings to this workshop his extensive experience in writing, editing and publishing - for the media, for PR purposes and for business communications.

Workshop led by Tony Newton.
Minimum 6 participants, maximum 30.
Guide price for full day: £285 per participant for first 10 participants. £155 for each additional participant up to 20. £95 for each additional participant above 20.
Travel and subsistence expenses (charged at cost), travelling time (£25 per hour per presenter, to the nearest hour) and VAT are additional to these prices.



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I attended the Science of Networking workshop, run by Tony as part of the Amey Talent Management Programme. Tony's personable nature and enthusiasm for the subject is contagious making his style of training informative and engaging. A valuable learning experience and one I would recommend.

Tamsin Bovenzi, Management Systems Co-ordinator, Amey