• Do you put off difficult phone calls?
  • Can you create the right impression on the phone?
  • Do you get what you want when you make a 'cold call'?
  • Ever missed an opportunity by not making a call when you should have done?


You may think that you can do everything by email, but sooner or later you have to pick up the phone. Bu the telephone suffers from one big drawback: we all have one and we assume we all know how to use it to our best advantage. But in the business context, nothing could be further from the truth.

Communicating well on the phone demands certain skills: unlike email where you have time to formulate a response, the phone is a two way conversation, so you have to be well prepared and ready to deal with challenge. And unlike a 'face to face' conversation, you don't have the visual cues that most of us rely on so much to tell you what's going on behind the actual words themselves. But perhaps most difficult of all is the fact that the recipient of your call will build an almost instant image of you based not on who you really are, but on the image that your voice alone projects.

There is ample opportunity for 'role play' to try out new techniques and approaches in a safe, supportive environment, and to discuss and resolve any specific issues that you may have in getting the best from the telephone as a business tool.

A typical workshop covers the following topics:

  • Overcoming real and imagined fears
  • Benefits and drawbacks of telephone contact
  • Warming up 'cold' calls
  • Planning and scripting
  • Improving how you sound
  • Getting gatekeepers on your side

At the end of the session participants will:

  • Feel more in control of their phone calls
  • Be better prepared to make difficult or complex calls
  • Be better placed to get what they want from their business calls
  • Be less tempted to hide behind email

Participants receive:

  • A comprehensive workshop manual
  • Immediate post-event email and telephone support
  • An invitation to join the Management Advantage group on 'LinkedIn'

Duration: Half day
Workshop led by: Judith Perle or Tony Newton
Group size: Minimum 6 participants, maximum 30
Guide price: £1,006 per half day.
Travel, subsistence, travelling time and VAT are extra. The workshop is held at the client's premises or at a venue booked by the client.
Report back to client: Detailed quantitative and qualitative participant feedback in Excel format



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“One of the best Personal Development courses I have been on.”

Charlotte Patrick, Henley Management College