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The Network Effect marries theory and practice in an accessible and intelligent way that shows readers how to network effectively without being manipulative, and demonstrates that you don’t have to be an extrovert to be a highly effective networker. Authors Tony Newton and Judith Perle draw on experience from over a decade of running professional networking workshops and masterclasses at top business schools and companies both in the UK and elsewhere in Europe.

Through illuminating case studies, practical tips and ‘bite size’ exercises that make effective teaching points, they get readers into the right mindset to think creatively about expanding and maintaining their own network.

You can see the full contents here.
The Network Effect – A practical guide to making – and keeping – the connections that can make your world go round. By Tony Newton and Judith Perle.
ISBN: 978-0-9567098-0-6 Price: £10.99 $17.99 €12.99


Here’s what some people have been saying about The Network Effect.

“Full of encouragement, this is the book you need to make it happen for you.”

John Stopford, Emeritus Professor of International Business, London Business School

“It’s an easy read but you’ll end up knowing exactly how to ‘do networking’. Fabulous!”

Dr Patrick Tissington, Associate Dean, Business Partnerships, Aston Business School

“This book is for anyone who ever said, “But I don’t really like/feel comfortable/know how to network. It’s all here…”

Patricia Keener, Career Coach

“Congratulations on such an interesting book. I think you are spot on. I was fascinated to read the case studies.”

Carole Stone, Managing Director YouGovStone


If you would like to read ‘The Network Effect’ for yourself, you can order copies from Amazon or through your local book shop.
If you have a problem doing so, email info@manadvan.com to buy direct from the publishers.